Sample audit, fictional example
A missing answer at the point of purchase
A specialty tea company sells tasting kits. An office manager wants to send kits to twelve colleagues at different addresses, and asks AI search how.
Observed answerThe AI answer sends the buyer to individual checkout and offers no way to confirm a group order.
Source gapThe product page lists the kit contents, and the shipping FAQ allows one address per checkout. Neither explains group ordering.
Proposed editHave the owner confirm quantities, shipping options and lead time, then publish those details beside the ordering button.
What we would measureRepeat the question in both tools, save dated responses and cited pages, and compare accuracy, noting that answers vary between runs.